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‘Not disappointed but angry’: top China retail live streamer says sorry for slur

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‘Not disappointed but angry’: apology after 720 million watch top China retail influencer ‘Lipstick King’ demean buyer on live stream

Online beauty products guru Austin Li Jiaqi apologises twice for slur against customer who questioned his pricesInfluencer, who has 30 million followers, faces fierce backlash, losing 1 million fans on social media platform WeiboTrending in ChinaAlice Yanin ShanghaiPublished: 9:00am, 19 Sep, 2023Why you can trust SCMP

China’s top e-commerce beauty products guru Austin Li Jiaqi has made a tearful apology for ridiculing people who cannot afford to buy his products.

Widely known as Lipstick King because of the amount of a particular cosmetic that he sells, Li said he was sorry for “inappropriate” comments he made during a recent live-streaming session.

The 31-year-old attracts an average audience of 20 million to his lengthy sales events.

The scandal began as Li was trying to sell an eyebrow pencil for 79 yuan (US$11) on September 10.

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