Hong Kong targets tourists with HK$100 dining vouchers to spice up nighttime economy in campaign costing HK$1 million
Tourism Board chairman Pang Yiu-kai says 1 million vouchers, to be distributed from November and covering over 500 establishments, will help reinvigorate nightlife‘Hong Kong Night Treats’ campaign will cost HK$100 million, but one economist has cast doubts over its effectiveness and timingHong Kong economyLo Hoi-yingPublished: 9:14pm, 18 Sep, 2023Why you can trust SCMP
Visitors to Hong Kong will be treated to dining vouchers worth HK$100 (US$13) each to spend at designated bars and restaurants from November in a campaign costing HK$100 million, as part of the government’s efforts to boost the nighttime economy.
Tourism Board chairman Pang Yiu-kai on Monday said the 1 million vouchers would help reinvigorate the city’s ailing nightlife.
“The initiatives will strengthen the city’s traditional evening consumption ambience, which in turn will foster a citywide sense of bliss to motivate visitors together with the local public to immerse themselves in the city’s lively nightlife,” he said.
The “Hong Kong Night Treats” coupons will be distributed by the Tourism Board at its centres in Tsim Sha Tsui, West Kowloon and the Hong Kong International Airport.