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HomeTrending in China‘Vulgar marketing’: topless male manicurists at China salon upset social media

‘Vulgar marketing’: topless male manicurists at China salon upset social media

People & CultureTrending in China

‘Vulgar marketing’: under-fire China nail salon says topless, muscular male manicurists for women was promotional gimmick

Video of scantily-clad, well-built men offering manicure services to women sparks wave of online criticismAs authorities launch probe, salon owner says move was marketing ploy and women ‘customers’ in clip were shop employeesTrending in ChinaAlice Yanin ShanghaiPublished: 2:00pm, 14 Sep, 2023Why you can trust SCMP

A manicure salon in China has come under fire for employing well-built young men to serve its – almost exclusively female – clientele with their tops off.

The shop, in Kunming in the country’s southwestern Yunnan province, has attracted online criticism after a video emerged showing muscular male employees, either topless or wearing an apron only, as they provided salon services.

The clip went viral last month, a report by Jimu News said.

According to the video, one woman was so hot and bothered by the sight of the muscled manicurists, she suffered a nosebleed.

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