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‘This is huge’: Japan banks on a Chinese ‘golden week’-fuelled spending boost

This Week in AsiaEconomics

Japan banks on ‘golden week’ spending boost as China’s extended national holiday fuels tourism

Japan’s travel and retail sectors are hoping that an eight-day national holiday in China will spur the return of large numbers of Chinese touristsIt marks the first extended national holiday to occur in China since Beijing lifted a pandemic-era ban on tour groups visiting JapanJapanJulian RyallPublished: 9:30am, 3 Oct, 2023Why you can trust SCMP

Japan’s travel and retail sectors are anticipating a major windfall from the wave of Chinese tourists arriving for “golden week”, more than three years after the pandemic shut down much of the global travel industry.China’s golden week national holiday spans eight days this year to October 6, as the country’s National Day, which was on Sunday, overlaps with Mid-Autumn Festival that’s determined by the lunar calendar. It also marks the first extended holiday season since Beijing relaxed travel on tour groups going overseas.

Large numbers of inbound Chinese visitors are now expected, although there is recognition in Japan that arrivals and tourist spending will not immediately bounce back to pre-pandemic levels.

Japan is ‘rammed’ with visitors – and Chinese tourists aren’t even back yet

A record 31 million overseas travellers visited Japan in 2019, including around 9.6 million Chinese, and the government set a target of 40 million arrivals in 2020, when the Tokyo Olympic Games were supposed to be held. The pandemic shattered that hope, however, with a mere 3.17 million arrivals that year and just 245,900 in 2021.

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