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HomeTrending in China‘Treat ignorance as fashion’: China firm accused of ‘disrespect’ over altar shoot

‘Treat ignorance as fashion’: China firm accused of ‘disrespect’ over altar shoot

People & CultureTrending in China

‘Treat ignorance as fashion’: China new media firm accused of ‘unforgivable disrespect’ over photos of models perched on altars

Campaign by Shenzhen company to promote traditional culture backfires over photo shoot on traditional furniture known as ‘Eight Immortals’ tableFirm faces social media censure after apology for cultural blunder fails to quell anger over insensitivityTrending in ChinaYating Yangin BeijingPublished: 9:00am, 2 Oct, 2023Why you can trust SCMP

A new media company in China has been accused of cultural disrespect after it staged a photo shoot in which models were perched upon traditional altars inside an ancestral hall.

The shoot, by the firm CIQI CHINA, which is based in Shenzhen, Guangdong province, southeastern China, sparked fury among villagers in Chaoshan and online, according to a report by

It was part of a campaign to showcase Chaoshan culture and was organised around the theme – Shenzhen Fashion Wins Power.

Female models were captured wearing modern attire, including white dresses, suits, jeans, and black vests.

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