Katy Perry isn’t known for being a Pikachu whisperer. Nor did Liam Payne make his millions as a sports aficionado. However, Universal Music Group (UMG) sees the value in both of these alter-egos. On Wednesday, the company announced three separate partnerships with big names in the games, sports, and fitness …
Read More »The Biggest Label in the World Invests in Cartoon Creatures, Soccer Balls, and Sweat
